When you want to spread the word about your business and grow your customer base, promotional products are a great, cost effective solution. There are a lot of options out there, however, and knowing where to start can be difficult. How should you customize your items? What kind of products should you buy? How do you ensure that your promotional products are going to be effective? In part one of this series, we’ll be going over four ways that you can optimize your custom promotional items to get the best return on your investment. When you’re ready to get started, Legacy Prints has all the options you’ll ever need for effective, unique promotional products. Order today and watch your business grow!

Make a Great Catchphrase

No matter how much time you have spent designing your logo, it probably isn’t recognizable or eye-catching enough for customers to want to use your promotional products on a regular basis. Especially in the case of clothing, you need something else to encourage customers to wear the promotional item and advertise your business. A great catchphrase can make a big difference. If you can come up with a funny or witty way to advertise your business, it will make your branded items more compelling and your customers will be more likely to use or wear those items.

Choose Quality

Most custom promotional products are very affordable and cost effective, and it’s important to remember that you won’t gain anything from cutting corners or choosing products that are both cheap in price and in quality. In fact, you may lose something. A flimsy, poorly designed promotional item can reflect badly upon your business. On the other hand, high-quality items that will last a long time can show customers that your business’ products or services are also high-quality.

Make Your Products Relevant

There are two very important questions you need to ask yourself when choosing your company’s custom promotional items. One, who is my target audience? And two, when or where in their lives do I want them to think of my business? This is where the term “environmental marketing” comes into play. If you haven’t heard the term before, it refers to promotional products that can be used in situations that relate to your services of products. For example, if your business offers car repair services, then your target audience is people with cars in need of repair, and you want to choose a product that relates to cars. Legacy Prints offers a variety of auto-related promotional products you can customize for your business – such as a tool kit or tire pressure gauge – that would be both useful to the customer and useful to your business as a marketing strategy. When you pick the right promotional items, everyone wins. Check out our post on practical promotional items for ideas!

Personalize Items for Your Customers

A great way to make a personal connection with your customers and show your appreciation is to offer promotional products customized to them. Adding their name to an item is the simplest way to personalize it, but the options are endless. Your client is more likely to use the product if it is personalized and it will encourage them to feel more positively about your business.

Custom promotional products can be a great way to grow your business and find new customers, and with these tips, you can be sure that you’re getting the best return on your investment. Choosing useful, high-quality products and customizing them with an attention-grabbing catchphrase or a customer’s name can draw the attention of the people around them and encourage clients to use your items more often. For even more helpful tips on how to make the most of your custom promotional items, look for part two in this series, and explore Legacy Prints today to find the perfect products for your business!