Custom promotional products can provide your business with cost-effective advertising and new leads, but only if you know how to choose the right products and use them in the right way. In part one of this series, we discussed a few ways to ensure you get the best return on your investment with your promotional products by ensuring that they are high-quality and relevant to your audience. You can also boost use or exposure of your products by personalizing the items for each loyal customer or designing the item with an attention-grabbing catchphrase. In today’s post, we will go over a few more ways that you can ensure your promotional products will benefit your business. Whether you decide to create custom-printed calendars, unique tool sets, or anything in between, Legacy Prints is here to help you with all of your custom-printing needs. Explore our huge selection of products and order today!
Offer Your Customers Choices
In part one of this series, we talked about making sure your business’ promotional products were relevant to your customers. The best way to do that? Give them options! Letting the customer choose the promotional product they want to take home ensures that they take something they need, whether they are a new car owner in need of a tire pressure gauge or someone looking for a hat on a sunny day. They will pick something they want or need, so you’ll be the business that helped them out rather than the company that shoves yet another boring pen or cheap key fob into their hands.
Choose Unique Promotional Products
You want to stand out to potential customers, which means you want a promotional product that will make an impression. Pens are useful, but they aren’t very exciting and, as we mentioned, they are a common promotional item used by almost every business. You don’t want your custom promotional item to be one of many gathering dust in a potential customer’s junk drawer. Finding a unique or unusual product can help you stand apart from other businesses and stand out to a customer. That’s why Legacy Prints offers such a wide variety of custom promotional items. You can find something perfectly designed for your business, whether it’s a heart-shaped stress reliever to advertise your medical clinic or a bamboo spice rack to promote your restaurant.
Decide Where to Distribute Your Products
The kind of promotional items that will work best for your business depend on where you plan to distribute them. Are you giving these items as gifts to loyal customers? Will they be offered as free swag at a trade show or exhibition? You need to understand your goals and objectives to understand what custom promotional products will serve you best. If you plan to hand out items at a trade show, for example, choose a product that is light and easy to carry or offer a bag with your logo on it to help them carry their other merchandise. Attendees will likely avoid heavy or bulky items like sweatshirts even if the design is compelling.
Regifting is often seen in a negative light, especially around holidays or birthdays, but there’s a lot to love about regifting when it comes to promotional products! You can double or triple your exposure with a product that is easy to lend or give away. Encourage your customers to share by offering them two or three samples of the same product. Whoever they give the extras to will not only have a reminder of your business, but they will also get an introduction to your products or services from someone they know and trust.
If this advice series is any indication, you might be realizing that there are a lot of decisions that go into choosing and designing the perfect custom promotional item. One of the best ways to ensure that you get effective promotional products is giving yourself the time to make the right decisions. There is a lot to choose from in the world of promotional items, especially here at Legacy Prints, and making knee-jerk decisions on what to get and how to customize it could result in products that are just a waste of your money. Especially if you are ordering custom promotional items for a specific event or trade show, make sure you plan ahead enough to choose the right items and order them in time for the event. You need high-quality design and printing services if you want to receive high-quality products.
Custom promotional items can make a real difference for your business if you put real thought into how you and the customer will use them. Think about where you want to distribute your branded items, how you can choose items that will stand out, and what your customer might do with the item once they are out of sight, and you will be able to better choose effective promotional products. For our full list of tips on how to make the most of your custom promotional items, make sure you read part one of this series, and explore Legacy Prints’ site to find the right items for your business. Our wide selection of customizable products ensures that you’ll always be able to find what you need. Shop now!